New York Fashion Week AW 2025

In the wake of the pandemic and the rise of digital culture, the world of high fashion is undergoing a dramatic transformation. Even New York Fashion Week—one of the world’s “Big Three” fashion showcases—is feeling the shift.

Instead of legacy Western brands, rising designers from South America and Asia are capturing the spotlight. This movement is also visible in related fields like makeup and hairstyling, where non-European creatives are making bold strides.

Amid this evolving scene, Nakamura coordinated a feature spotlighting up-and-coming Japanese participants, highlighting their unique voice in the global fashion conversation.